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Product: Audience Analyzer
Type: Web-based Software
Creator: Dave Guindon
Audience Analyzer is a desktop (PC/Mac) Facebook Targeting tool to easily create your Audiences based on Interests and Categories for your Facebook ad campaigns. By entering one seed keyword into one of the 9 different Search tools, it finds all ultra-targeted “hidden” Interests that otherwise would take you hours to find them manually.
Easily Find & Target Untapped Facebook Audiences from 9 Search Tools
What is Audience Analyzer?
Audience Analyzer is a desktop Ad Tool for either PC or Mac to easily create your Audiences based on Interests and Categories for your Facebook Ad Campaigns.
What makes Audience Analyzer so special?
Audience Analyzer allows you to search for different Facebook Interests via 7 different “keyword generation” tools plus 2 additional tools.
- Facebook Interests Tool. Uncover thousands of Interests directly from Facebook’s internal database through their marketing API!
- Wikipedia Tool. Instantly pull thousands of keywords from Wikipedia for ANY niche imaginable.
- Movies Tool. Search movie titles and actor/actress names to uncover super-targeted interest keywords.
- Books Tool. Search book and magazine titles directly from Google book’s internal database.
- Sites Tool. Find thousands of web site names to use as highly-targeted interest keyword phrases.
- Brands Tool. Target brand name interest keywords for ultra-targeted results.
- Search Engine Tool. Quickly extract keyword phrases from the top (eCommerce) Search Engines.
- Targets Manager Tool. Quickly manage all your Facebook Interest keywords in one easy-to-use target manager tool.
- Category Targets Browser. An unique tool that allows you to instantly browse into all the built-in category targets that Facebook provides you.
By just entering your “seed” keyword and selecting one of the 9 tools, you’ll get a bunch of related keywords.
With one click, the software automatically verifies for all those keywords if the corresponding FB Interests exists and shows the Audience size directly from Facebook’s internal database through their marketing API!
So, without an Interests targeting tool, you had to enter your keyword (brand name, book name, author, VIP name, etc.) and had to find out manually if there is a corresponding Interest in Facebook that you can target to in your ad campaigns.
With Audience Analyzer, you can explore different sources (with the 9 tools) and easily find out if an Interests exists in Facebook’s database and how large that Audience is.
Hence, a great way to really go into the depth with your explorations of keywords to discover the best Interests.
However, there is one very cool extra feature…
The Built-in Category Targets Browser Tool…
As you can see in the animated GIF above, now you can instantly browse into the 1,000+ built-in category targets without spending extra time by browsing through Facebook’s hard-to-use interface!
And you instantly can see how your Audience size will change by (de-)selecting a category.
The final too is an easy managerial tool – the Targets Manager Tool. This tool allows you to manage your FB Interests keywords.
I have never seen any other Interests Targeting application that allows you to discover Interests and easily browse through and select Categories.
How does Audience Analyzer work?
Step 1: Insert your primary “seed” keyword using one of the 9 built-in tools.
Step 2: Select your related keywords (the new ones found by one of the tools) and click to validate your keywords to real Facebook Interests.
Step 3: Select your Categories with the built-in Category Target Browser tool.
Step 4: Copy and Paste the Interest keywords and Categories directly into your Facebook ad campaigns.
Main features of Audience Analyzer:
- Desktop software for both Mac and PC.
- 9 Keyword Tools (see above).
- Category Target Browser tool.
- Advanced and Customized filtering. Use the quick-filters from the top of the columns or use the integrated filter window for creating more customized filters.
- Bonus: Social Post Browser Version 2.0.. A Social Post Research Tool to spy on your competitors and quickly uncover top performing posts on Facebook. Now with “Save Searches” feature and 30+ predefined Keyword Groups you can use right away and/or add your own saved keyword groups.
- Fully integrated with Facebook API and fully compliant with Facebook TOS.
Watch the demo video:
PC or Mac – and what versions?
After buying, you can install 2 separate applications. An Adobe Air application for Windows. Or you can choose for a completely native Mac application that doesn’t rely on the Adobe AIR platform.
Both the Audience Analyzer & Social Post Browser software will work on Mac OSX 10.8 or higher, and Windows XP, 7, 8, and 10.
You are allowed to install on a total of 3 personal computers that you own. This applies for both Mac versions and PC versions.
Are there any shortcomings?
I like the fact that it’s desktop tool, but maybe you prefer a cloud-based solution (as Targeting Inspector 2.0 or ConnectExpore).
The software is easy to use and really fast.
There is no direct integration with Facebook’s Ad Manager, but the simple copy and past feature works fine.
Note that the word Analyzer in the product name only refers to keywords and interest searcher/analyzer.
It’s no ad campaign analyzer. You’ll see the Audiences sizes, can give them a name, but can’t analyze your ROI per Audience or Facebook ad campaign. There you’ll need a tool as ConnectExplore.
Also, Interests and Categories can be very handy to laser-target your Audience, but sometimes you can get better results if you let Facebook do the targeting by using your conversion pixels and using a broader Audience. (You know Facebook’s algorithms are very smart and can often find your (converting) Audience better than if you’re trying to select all relevant Interests yourself)
Why should you buy Audience Analyzer?
Because with this Interests targeting software you now can find more laser-targeted audiences (with specific Interests and belonging to specific Categories) for using in your Facebook Ad campaigns. Interests that you otherwise had to find yourself (by f.e. searching on Google) and had to enter (and select) manually in the Interests box. These prior tasks could take you hours to complete (and you never would know if you got all related Interests).
So this software is a huge time saver. And it will save you money as well, because now you can target the right audiences. With as result, better CTRs, lower ad costs and higher ROI on your ad campaigns.
Also, the (limited) extra bonus Social Post Browser Version 2.0 is a nice extra tool to add to your arsenal.
And you can get Audience Analyzer now for an unbelievable low…
The regular price for Audience Analyzer is $147.00.
However, for a limited time, you can get $80.00 off and get Audience Analyzer for a one-time payment of $67.00.
The license allows you to install on a total of 3 PCs/Macs that you own.
The offer has a 30 days no questions money back guarantee period.